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Beautiful Minds Ethiopia is making markets that work for communities by producing affordable handmade soap and recycling leftover soap and also educating people to make soap hand washing and hygiene a priority in their lifestyle. By getting initial investment from the Finnish Embassy and Reach for Change, we now deliver hand-washing soap and meaningful hygiene education. Our project now reaches 20 school with more than 29,000 students and our goal for the next two years is to reach 400 schools in Addis and reach 400,000 school children in the capital city alone and expand to other towns.

Ayatam is also the cofounder and vice-president of Social Enterprise Ethiopia, association of social entrepreneurs that advocate for thriving social enterprises. In 2017, Ayatam received the “Change Maker of the year’’ award from Reach for Change – a Swedish-based social enterprise incubator NGO, which included financial and training support for Beautiful Minds. In addition, Beautiful Minds Won Partner of the year award from the Finnish Embassy in Addis Ababa.